OUR VALUES

Carina Sosnovska & Sammy Wasem — Founders of QUING

QUING was born from love.
Name QUING — a union of QUEEN and KING — symbolizes the harmony between Carina and Sammy, two visionaries building their life and their business together with passion, intention, and unwavering excellence.

How the Idea of QUING Was Born

One night, long past midnight, Carina suddenly craved chocolate.
Sammy drove across half of Geneva searching for something truly exceptional — something pure, refined, and worthy of her taste.
He found nothing.
In that moment, an idea was born —
an idea that would change their lives:
“Why don’t we create our own Dubai Chocolate?”
But not just any chocolate.
Not the typical “Dubai chocolate” the world has tasted — filled with chemicals, flavor enhancers, and preservatives.

They wanted to create something genuinely unique.
Something pure.
Something luxurious.
Something that reflects who they are.

Ingredients Worthy of Royalty

To achieve this, they brought together only the finest:
• Bronte Pistachios from Sicily — the rarest and most prestigious pistachios in the world.
• Premium Swiss Chocolate — crafted with precision, tradition, and purity, 100% artisanal
• A complete rejection of additives and compromises — only authentic ingredients, only real taste.

QUING — More Than Chocolate

This is how QUING — Dubai Luxury Chocolate was born.
Created from the heart, inspired by love, and designed to offer not a product, but an emotion, an experience,
a moment worthy of a Queen and a King.

QUING is a story of taste that begins with love and ends in luxury.

SW Agency — The Power Behind the Brand
Supporting QUING’s growth is their agency - SW Agency.
This team guides the brand through every stage:
from strategy and positioning to visual identity, digital marketing, content creation, and global promotion.

SW Agency ensures that QUING looks impeccable, sounds powerful, and takes its rightful place among the world’s most refined luxury brands.

QUING
Luxury born from love. Crafted for royalty.

OUR MISSION

At QUING, our mission goes far beyond the simple act of tasting chocolate. We strive to awaken the senses, elevate expectations, and create meaningful connections through a rare and unforgettable tasting experience.

We honour the Swiss values that inspire us, authenticity, excellence, and responsibility, by crafting each creation with artisanal integrity and mindful purpose. Our vision of luxury is modern, respectful, and engaged, where refined craftsmanship meets conscious ethics.

Our boutique is not merely a place to showcase our creations, but a space to share who we are, what drives us, and what truly makes QUING unique. Each piece we offer carries a part of our story, our passion, and our vision.

QUING is not just a chocolate house. It is a signature, an emotion, a journey through Swiss tradition reimagined. Let taste tell the story. Let QUING invite you to experience chocolate differently.

FINE QUALITY

We collaborate with the world’s finest artisans and suppliers to craft exceptional products, combining uncompromising quality with fair and honest pricing. Excellence, without excess.

From locally sourced Swiss ingredients to precise, artisanal methods, every detail is chosen with intention, to create chocolate that is as refined as it is memorable. QUING is dedicated to sharing the essence of our craft: who is behind, what drives us, and how our commitment to excellence translates into every creation.

We believe that fine quality should never be out of reach, nor inflated by excess. That’s why we focus on offering true luxury — built on authentic values, honest pricing, and a passion for perfection in every form. Let the writing speak for itself. Let the product prove it.